sharing economy

We-Commerce Pushes Past Just Uber & Airbnb

The sharing economy, or model of peer to peer borrowing and lending, shows no sign of abating anytime soon and in fact continues to demonstrate its mettle as not only economic engine but bedrock of the future of society.

No longer can skeptics and the ill informed just point to Airbnb and Uber to describe the collaborative groundswell shaking up our world as disruptions continue to shake out across industry and region. With companies like Didi Chuxing (China) and Ola (India), valued now at over $1 billion the sharing economy is clearly a powerful economic force and global reality.

Among the latest phenomena is the Library of all Things model. Within this school of thought, the sharing economy will include “Tools, rides, homes sports and camping equipment, board games, and children’s toys, in the same way libraries free you from the burden of owning your own books,” says Lawrence Alvarez, co-founder of The Toronto Tool Library.

Alvarez, who is crowdfunding to launch The Sharing Depot, Canada’s first Library of Things which will offer all the above and more, strongly believes the sharing economy is set to become completely embedded in society.

And he is not alone as noted here in past blogs in the form of global research from various think tanks and leading consulting firms on the topic, in my book We-Commerce, and in the spate of traditional economy announcements in the space just this year alone. (I.e. GM $500 million in Lyft, Ford new leasing models and autonomous car push)

As the world continues to palpably shift from the me to the we, it will become rapidly apparent that the collaborative economy is no longer just about cheap and innovative rides and lodging, but rather a harbinger of the type of globally and digitally connected world we can all look forward to ahead.

Billee Howard is Founder + Chief Engagement Officer of Brandthropologie, a cutting edge communications consulting firm specializing in helping organizations and individuals to produce innovative, creative and passionate dialogues with target communities, consumers and employees, while blazing a trail toward new models of artful, responsible, and sustainable business success. Billee is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning. She has a book dedicated to the study of the sharing economy called WeCommerce released in December 2015 as well as a blog entitled the #HouseofWe dedicated to curating the trends driving our economy forward. You can read more about “WE-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy” right here!

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