sharing economy disruption

WE-Conomy Drives Even More Disruption Into Auto Sector 

The rampant growth of disruption in the auto industry spurred by the innovation of the sharing economy is just further proof of the power behind this economic phenomenon.

As skeptics continue their mindless banter around whether Airbnb and Uber innovations require heightened regulation, (regulation needs to keep pace with innovation not be increased!!) an entire industry is transforming itself to keep pace with the rigors and opportunities of our new world of We-Commerce.

via GIPHY

Just today a study was released by ABI Research stating that driverless cars are disrupting the automotive industry and supply chain, propelling car sharing forward as the ultimate, mainstream transportation mode. This new car sharing economy is already well in motion, and with it continuing to ramp up, ABI Research, the leader in transformative technology innovation market intelligence, forecasts that 400 million people will rely on robotic car sharing by 2030.

This research comes as no surprise with back to back announcements from GM and Ford this year alone related to everything from millions being invested in start ups like Lyft and the sharing economy spurring more and more mobile and shared lease fleet innovations.

According to ABI’s new study, all successive generations of car sharing will progressively impact and disrupt markets and verticals, such as private transportation, public transportation, and ultimately the entire automotive industry. “Once the new car sharing economy reaches its final frontier, robotic car services will transform the industry, resulting in decreased car ownership, blurred lines between public and private transportation, enhanced social mobility, new infotainment paradigms, and an overall consolidation of the automotive industry,” says Dominique Bonte VP at ABI.

As the collaborative economy continues to drive tectonic shifts across bedrock industries like transportation and lodging, it will be amazing to see what other B2C businesses will take new shape, along with how the B2B world will embrace these sea changes.

While what new disruptions lurk on the horizon is not clear, what is is that in our world of collaboration, the only two constants we can count on are change and a palpable shift from the me to the we.

Billee Howard is Founder + Chief Engagement Officer of Brandthropologie, a cutting edge communications consulting firm specializing in helping organizations and individuals to produce innovative, creative and passionate dialogues with target communities, consumers and employees, while blazing a trail toward new models of artful, responsible, and sustainable business success. Billee is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning. She has a book dedicated to the study of the sharing economy called WeCommerce released in December 2015 as well as a blog entitled the #HouseofWe dedicated to curating the trends driving our economy forward. You can read more about “WE-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy” right here!

innovation sharing economy

WE-Conomy: Regulation Aims To Keep Pace With Innovation in 2016

 

The NSW government followed suit of the state of Arizona today with the release of a wide sweeping plan designed to continue the advancement of the collaborative economy.

http://mobile.abc.net.au/news/2016-01-19/uber-airbnb-kickstarter-the-subject-of-nsw-government-paper/7097690

As detractors continue to harp on regulatory hurdles created by the new economic engine, the NSW government becomes the latest to push back on obstacles created by our new environment with a plan designed to harness its many opportunities.

The new document out of Australia flags a new regulatory framework for services like Airbnb and Uber. It also pinpoints the sharing economy’s value currently at $504 million and is welcomed by parties on both sides of the debate including Airbnb and the Tourism Accommodation of Australia.

Airbnb Australia’s manager Sam McDonagh said the position paper recognized the contribution the share economy made to the state’s economy, including to help grow and diversify tourism. “We think the announcement by the Government today is really great for everyone in NSW and particularly Airbnb hosts, the everyday Australians, the mums and dads who make a small modest income sharing their homes on Airbnb,” he said. He said one of the things Airbnb hears from its hosts is that regulation varies widely around the nation from state to state, to council to council and now there will be a base for a clear national framework.

This uniform approach to regulation could serve as an excellent model to duplicate as regions around the world struggle to close the gap between regulation and innovation as the economy continues to grow at a blistering pace.

Interestingly, the NSW plan aims to highlight the major advantages created by our new economy, things often overlooked by the opposition:

  1. The collaborative economy is creating opportunities for microenterprise and self-employment.
  2. It is providing opportunities for people to earn additional or supplementary income.
  3. An estimated 45,000 people earned income through the collaborative economy in the last 12-month

As 2016 continues to unfold, we can only hope that this type of smart collaboration between the public and private sector continues with an eye on creating a new narrative around the historical struggle between innovation and regulation. To do so, a focus on the collective WE over the singular ME will me most imperative.

Billee Howard is Founder + Chief Engagement Officer of Brandthropologie, a cutting edge communications consulting firm specializing in helping organizations and individuals to produce innovative, creative and passionate dialogues with target communities, consumers and employees, while blazing a trail toward new models of artful, responsible, and sustainable business success. Billee is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning. She has a book dedicated to the study of the sharing economy called WeCommerce released in December 2015 as well as a blog entitled the #HouseofWe dedicated to curating the trends driving our economy forward. You can read more about “WE-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy” right here!

Wecommerce book Sharing Economy

 

 

Super-Bowl-2016-Commercials

Touchdown: WEconomy In the Game at Super Bowl 50 With Emotionally Charged Offense 

As the Super Bowl prepares to celebrate its half century mark, sharing economy brands and the emotional benefits they provide, are as front and center as the Broncos and the Panthers.

Demonstrating the pervasiveness of the age of collaborative consumption on all walks of life, major sharing economy brands have been making noise as we lead up to Sunday’s big event in the way of live experiences that offer emotional reward, a signature of our new WE-Conomy world.

While traditionalists may be anxiously awaiting the annual ad creations of Budweiser and Hyundai on the big screen, WeConomy addicts are anticipating the benefits of collaborative consumption that can serve to enhance their Super Bowl experience. As Bowl festivities kick off in San Francisco, home to many of today’s greatest sharing economy disruptors, news has started to percolate on impending game time offerings.

Airbnb sees the weekend as a major opportunity to highlight the benefits of home rental, particularly as their company started when the founders rented out their home around a local conference when hotel rooms were at a premium. Highlighting everything from their many rooms in the area, to the special experiences their unique properties like a treetop bungalow can offer, the acclaimed brand has been making a lot of noise this week stating that 11,000 guests are already booked into 4,000 of their local properties. The estimated boon to the local economy for the weekend is $21 million.

Screenshot 2016-02-04 18.11.38

Not to be left on the sidelines, Uber has announced a slew of new offerings around the big game, in line with their recent push to be all things to all people in our sharing world. Offering everything from shared puppies, a flag football game with Joe Montana, to an Uber POOLtrain designed to take groups of people back and forth from key areas, the ride share giant is using this weekend as a testing ground for future disruptive sharing models predicated on emotional reward.

Postmates has also thrown its hat into the ring with a Super Bowl Squares community football pool which promises collaborative fun and food delivery discounts for the winners.

While many of the benefits of the sharing economy will be felt off the big screen, the impact our new environment has had on increasingly emotional experiences will be felt in some of the top ads anticipated this year. With a push on emotional levers from tugging heartstrings (Pokemon “I can do that” ad) to empathy (Colgate’s “Every drop counts spot) to the much buzzed about humorous show stealer (Steve Harvey’s Miss Universe flub in a possible Snickers bit), it is clear that both traditional companies and sharing economy players are aiming to create deeply emotional experiences that transcend product and service to win with consumers.

While the winner of the big game is still in question, what is most clear is that empathy and emotion hold the key to victory for brands in our new passion charged WE-Conomy.

Billee Howard is Founder + Chief Engagement Officer of Brandthropologie, a cutting edge communications consulting firm specializing in helping organizations and individuals to produce innovative, creative and passionate dialogues with target communities, consumers and employees, while blazing a trail toward new models of artful, responsible, and sustainable business success. Billee is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning. She has a book dedicated to the study of the sharing economy called WeCommerce released in December 2015 as well as a blog entitled the #HouseofWe dedicated to curating the trends driving our economy forward. You can read more about “WE-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy” right here!

Wecommerce book Sharing Economy

Sharing Economy & Apple

Hey Apple, “WE” need you back

So far we have seen a flurry of news about the impending new iPhone, freshly tweaked Apple TV and iPad pro for business, but what will be the next transformational technology that harnesses a singular focus on fusing humanity and innovation in ways that astound us? We have no clue, as there seems to be no next big Jobsian idea in the Apple arsenal.

With a falling stock price, troubles abroad, and nothing on the docket but rejiggered offerings, how can the mighty Apple maintain its worldwide dominance?

What’s needed without question is a return to the Weconomy guiding principle of doing one thing and doing one thing better than anyone else. What would that entail? I don’t know for sure but maybe creating an actual Apple smart TV as opposed to set top box, or having Angela Ahrendts the wunderkind who restored Burberry to greatness reimagine the retail technology experience, would be a good start.

The Genius Bar was and is fabulous, but is there a next iteration of the watershed model Apple invented on the horizon? Or some incredible wearable Beats technology that continues to reimagine immersive sound?

From what I have seen and heard the answer is no, and that isn’t just disappointing, it’s almost soul crushing.

There is no one that loves Apple more than me, or anyone who is rooting more for them to succeed. The world of we is aching for some Apple magic to help power our era of collaborative commerce forward. Let’s pray that a new “i” something is on the way as while there is no “i” in team, it’s a letter we have come to rely on for driving the future of culture + commerce driven “i”nnovation.

Sharing Economy & Apple

Billee Howard is Founder + Chief Engagement Officer of Brandthropologie, a cutting edge communications consulting firm specializing in helping organizations and individuals to produce innovative, creative and passionate dialogues with target communities, consumers and employees, while blazing a trail toward new models of artful, responsible, and sustainable business success. Billee is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning. She has a book dedicated to the study of the sharing economy called WeCommerce due out in Fall 2015 as well as a blog entitled the #HouseofWe dedicated to curating the trends driving our economy forward. You can read more about “WE-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy” right here!

 

 

Sharing Economy Trends

Innovation & Regulation: Not Quite a Reese’s Peanut Butter Cup Type of Story

Sharing Economy  Trends

The sharing economy’s most vital engine, now commonly called “the uber x” model, is powering our global business landscape.

No longer just for car service or hotels anymore, the new era of collaborative commerce is fueling everything from food to fashion. As digital ecosystems continue to grow into their own fiefdoms, making once unattainable luxuries now accessible to the masses, many of the world’s global citizenry has fallen under their sway.

As such, much has been made of the regulatory hurdles these new business models powered by We-Commerce bring, but astute minds recognize that such obstacles are not insurmountable as the world of policy and law just needs to catch up to the pace of business innovation. Is this really a new paradigm? I think not.

Uber is just the latest example of the historical brush-ups that arise between innovation and regulation. Instead of responding to a new kind of competitor with better services with delight, it is no surprise the highly regulated taxi and limousine companies in every city Uber has entered have instead tried to assure their survival not by reinvention but by trying to ban Uber’s existence.

Sharing Economy Billee Howard

The New York Times magazine even dedicated a recent major cover story to uncover why state and local regulators globally are trying to declare the service in violation of decades-old laws outlawing unlicensed ride services. While this is certainly annoying and a bit disheartening in an era powered by the disruptive thoughts of the many not the few, it is not all together surprising as innovation and regulation are the farthest thing from a chocolate in my peanut butter moment than one could ever imagine

Billee Howard is the Founder + Chief Engagement Officer of Brandthropologie, a cutting edge communications consulting firm specializing in helping organizations and individuals to produce innovative, creative and passionate dialogues with target communities, consumers and employees, while blazing a trail toward new models of artful, responsible, and sustainable business success. Billee is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning. She has a book dedicated to the study of the sharing economy called WeCommerce due out in Fall 2015 as well as a blog entitled the #HouseofWe dedicated to curating the trends driving our economy forward. You can read more about “WE-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy” right here!