Sharing Economy Trends

Innovation & Regulation: Not Quite a Reese’s Peanut Butter Cup Type of Story

Sharing Economy  Trends

The sharing economy’s most vital engine, now commonly called “the uber x” model, is powering our global business landscape.

No longer just for car service or hotels anymore, the new era of collaborative commerce is fueling everything from food to fashion. As digital ecosystems continue to grow into their own fiefdoms, making once unattainable luxuries now accessible to the masses, many of the world’s global citizenry has fallen under their sway.

As such, much has been made of the regulatory hurdles these new business models powered by We-Commerce bring, but astute minds recognize that such obstacles are not insurmountable as the world of policy and law just needs to catch up to the pace of business innovation. Is this really a new paradigm? I think not.

Uber is just the latest example of the historical brush-ups that arise between innovation and regulation. Instead of responding to a new kind of competitor with better services with delight, it is no surprise the highly regulated taxi and limousine companies in every city Uber has entered have instead tried to assure their survival not by reinvention but by trying to ban Uber’s existence.

Sharing Economy Billee Howard

The New York Times magazine even dedicated a recent major cover story to uncover why state and local regulators globally are trying to declare the service in violation of decades-old laws outlawing unlicensed ride services. While this is certainly annoying and a bit disheartening in an era powered by the disruptive thoughts of the many not the few, it is not all together surprising as innovation and regulation are the farthest thing from a chocolate in my peanut butter moment than one could ever imagine

Billee Howard is the Founder + Chief Engagement Officer of Brandthropologie, a cutting edge communications consulting firm specializing in helping organizations and individuals to produce innovative, creative and passionate dialogues with target communities, consumers and employees, while blazing a trail toward new models of artful, responsible, and sustainable business success. Billee is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning. She has a book dedicated to the study of the sharing economy called WeCommerce due out in Fall 2015 as well as a blog entitled the #HouseofWe dedicated to curating the trends driving our economy forward. You can read more about “WE-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy” right here!

 

 

Sharing Economy 2015

WEconomy: Going from the Me to the We

Sharing Economy 2015

In today’s sharing economy a paradigm shift is rapidly occurring moving the guiding mantra from the me to the we.

We have entered a new age where the world is flat and technology’s democratizing power has given us all the opportunity to be artists and innovators.

It is now possible to stand in solidarity with people on the other side of the world because of an idea, and for one person to launch a handmade innovative product, and compete with big brands for the global customer’s attention, loyalty and consumer dollars. This means that not only the rules of the road to profitability but also the very definition of success itself has changed.  A new success story is being told, with a whole different set of characters, and plot twists, and with a reinvented vision of what the American Dream actually means.

Success in today’s WEconomy means doing it together, for the good of the many, not just the few.  It means returning to a hand made, one of a kind world, where profit is also purposeful, where creativity, socialization and trust, and are core competencies.  It means that our stories are now the currency that engages us with ourselves, and with others, our passions and interests the bridge that connects the digital and physical world.  It means that now, we are living in a culture and a marketplace where the very first rule for how to succeed is to understand that now, more than ever before, united WE stand, and divided WE fall.

Sharing Economy Billee Howard

Billee Howard is Founder + Chief Engagement Officer of Brandthropologie, a cutting edge communications consulting firm specializing in helping organizations and individuals to produce innovative, creative and passionate dialogues with target communities, consumers and employees, while blazing a trail toward new models of artful, responsible, and sustainable business success. Billee is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning. She has a book dedicated to the study of the sharing economy called WeCommerce due out in Fall 2015 as well as a blog entitled the #HouseofWe dedicated to curating the trends driving our economy forward. You can read more about “WE-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy” right here!

 

 

Sharing Economy Tips

4 Tips For Startups In Weconomy

In the sharing economy the idea of creating businesses that harness the notion of “we” has never been hotter. By creating innovations that leverage technology and the unique passions and expertise of individuals, new successful businesses are cropping up at a blistering pace with the ability to change daily life.

Whether it is Postmates, the delivery app that blends the best of Task Rabbit and Seamless to reimagine on demand delivery, or zTailors which marries the best of the Uber model and my suit.com to extend the possibilities of bespoke tailoring, the sharing economy holds no limits on who can become an artist of business and a successful entrepreneur.

By following just a few quick guidelines, anyone with a unique passion that has scale, can share it with the world in ways that create new innovations and pockets of profitability.

1) Create a clear and unique story.

In today’s environment storytelling must become a business competency. Develop a concept and transform it into a story that immerses consumers in the idea. For example, Whistlepig is not just a whiskey, it’s the dream of two guys who moved to Vermont to fulfill their destiny of making bespoke spirits in a way that helped launch a renaissance for dark liquor. Clearly the brand is far more than a beverage.

Sharing Economy & Storytelling

Photo Credit: Pexels

2) Combine your passion + the power of we

Develop an idea that seeks to follow the winning formula of passion + the power of we. Postmates would not be nearly as successful as it is of it didn’t have a legion of businesses participating, and “Postmates” signed up to make the on demand deliveries they imagined a reality.

3) Small is the new Big

Remember that in today’s environment small is the new big. Success today is predicated on the idea of not being all things to all people, but rather finding one thing, and doing that one thing better than anyone else. For example Airbnb is a lodging company only. It has bridged over to media to help deepen and expand the experiences they offer, but they have not extended into travel transportation or travel booking agent in an attempt to create new profit centers. Keep your focus niche to survive and thrive.

Sharing Economy Tips

4) Act global but think local

In today’s environment the flip side of the original act local think global mantra is true. Today, if you have a winning idea, the democratizing power of technology can easily catapult your business globally. However, remembering that local communities both online and off are the spark for growing any business is critical. Most successful sharing economy businesses such as Uber, TaskRabbit and Neighborgoods started in target cities to perfect their offerings before becoming global powerhouses. Hone your idea, customize it in ways that can be scalable on a local level, and then view the entire globe as your canvas of creation!

Sharing Economy

In the world of the sharing economy the most critical point is that if we remember that today’s innovations are powered by the we and not the me, there is nothing that we cannot imagine and create together.

Billee Howard is Founder + Chief Engagement Officer of Brandthropologie, a cutting edge communications consulting firm specializing in helping organizations and individuals to produce innovative, creative and passionate dialogues with target communities, consumers and employees, while blazing a trail toward new models of artful, responsible, and sustainable business success. Billee is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning. She has a book dedicated to the study of the sharing economy called WeCommerce due out in Fall 2015 as well as a blog entitled the #HouseofWe dedicated to curating the trends driving our economy forward. You can read more about “WE-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy” right here!

 

 

Sharing Economy Trends: Change or Die

Photo via Startup Stock Photos

Photo via Startup Stock Photos

Constant reinvention has always been the name of the game in business, but in the current environment, pushing ones self to a point of discomfort is critical. To succeed today, one must innovate in a way that creates a new market by applying a different set of values, which ultimately (and unexpectedly) overtakes an existing market. In the sharing economy the guiding mantra is simple: change or die.

How did Justin Timberlake go from a Mickey Mouse Club inspired boy band star in decline, to a top of the charts trans-media icon who has reimagined what today’s musical experience could entail?

How did a macho, muscle car, made in Detroit Ford Motors emerge from the ashes of the collapse of the American auto industry as a best in class luxury ride, with pioneering telematics and in car innovations that led to the greatest turn around in history?

How is New Corporations new company Amplify aiming to reimagine education through disruptive technology?

How has YouTube disrupted the media world to usher in a new age of platinum television worth billions?

These and other leading brands today have recognized that the sharing Economy demands that everyone strive for the insurgency of a challenger, even if they are the established incumbents.  Wecomonics favors those who are not only able to survive periods of disruption, but seek it out in order to remain vital, relevant, innovative, and competitive.

You can read more about “WE-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy” right here!

Book Cover

Billee Howard is Founder + Chief Engagement Officer of Brandthropologie, a cutting edge communications consulting firm specializing in helping organizations and individuals to produce innovative, creative and passionate dialogues with target communities, consumers and employees, while blazing a trail toward new models of artful, responsible, and sustainable business success. Billee is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning. She has a book dedicated to the study of the sharing economy called WeCommerce due out in Fall 2015 as well as a blog entitled the #HouseofWe dedicated to curating the trends driving our economy forward.

 

The Internet of Everything

Physical & Digital Worlds Collide The Internet of Everything

The Internet of Everything

In the era of #WeCommerce no trend is as pervasive as the Internet of All Things. I like to just simply say the Internet of Everything, as wherever you are and with whatever you are doing, the line between the physical and digital worlds is slowly but surely evaporating.

Whether it’s the founders of the smart home like Google Nest, or players like Bluebite who partnered with Samsung to enable Out-of-Home advertising media with NFC to promote its new Galaxy S3 phone and create Samsung-envy for non-NFC handset owners, many of today’s boldest innovators are heading us quickly towards a world of limitless immersion.And celebrities aren’t too far away from beginning to capitalize on the trend. Despite the will.i.am PULS Internet of Everything device that received mixed reviews, it’s highly likely that the new celebrity product craze-one that has even Ellen Degeneres selling branded housewares, will soon make its way into the wearable world of physical and digital mashups.Perhaps what’s greatest about the Internet of Everything is the irony of it. Why? Because at its heart it truly isn’t tech overload, but a bright new way for us to remain connected while also being untethered. Technology perhaps at its finest.

We will increasingly seek opportunities that make us less tethered to technology and more empowered by the freedom it provides-making us less isolated and communicative. As a result the worlds of the physical and digital will begin to increasingly coalesce. Additionally, technology that succeeds will likely emerge as wearable; capable of offering technological discovery, while doing so mobiley.  Wearables will take over every part of the landscape, infiltrating itself into industries ranging from technology, to health, to retail. And what we will see with wearables, is one of the first industries to be driven forward by celebrity brand entrepreneurs. Just as Wil.iam went from being chief creative officer of Intel to chief x of x, to creator of the first celebrity fit-bit device…Gwyneth Paltrow, Jessica Alba, Drew Barrymore,Ellen Degeneres and the other litany of celebrity brands gestating, will leverage this new area of technology, which is in essence the next phase of the website or app, to lead a new frontier forward.The combination of underserved industries like healthcare, with the might of power celebrities, will serve to demonstrate the power of accessibility that empowers and unites, in the new House of We.

Billee Howard is Founder + Chief Engagement Officer of Brandthropologie, a cutting edge communications consulting firm specializing in helping organizations and individuals to produce innovative, creative and passionate dialogues with target communities, consumers and employees, while blazing a trail toward new models of artful, responsible, and sustainable business success. Billee is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning. She has a book dedicated to the study of the sharing economy called WeCommerce due out in Fall 2015 as well as a blog entitled the #HouseofWe dedicated to curating the trends driving our economy forward.

You can read more about “WE-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy” right here!