sharing economy

We-Commerce Pushes Past Just Uber & Airbnb

The sharing economy, or model of peer to peer borrowing and lending, shows no sign of abating anytime soon and in fact continues to demonstrate its mettle as not only economic engine but bedrock of the future of society.

No longer can skeptics and the ill informed just point to Airbnb and Uber to describe the collaborative groundswell shaking up our world as disruptions continue to shake out across industry and region. With companies like Didi Chuxing (China) and Ola (India), valued now at over $1 billion the sharing economy is clearly a powerful economic force and global reality.

Among the latest phenomena is the Library of all Things model. Within this school of thought, the sharing economy will include “Tools, rides, homes sports and camping equipment, board games, and children’s toys, in the same way libraries free you from the burden of owning your own books,” says Lawrence Alvarez, co-founder of The Toronto Tool Library.

Alvarez, who is crowdfunding to launch The Sharing Depot, Canada’s first Library of Things which will offer all the above and more, strongly believes the sharing economy is set to become completely embedded in society.

And he is not alone as noted here in past blogs in the form of global research from various think tanks and leading consulting firms on the topic, in my book We-Commerce, and in the spate of traditional economy announcements in the space just this year alone. (I.e. GM $500 million in Lyft, Ford new leasing models and autonomous car push)

As the world continues to palpably shift from the me to the we, it will become rapidly apparent that the collaborative economy is no longer just about cheap and innovative rides and lodging, but rather a harbinger of the type of globally and digitally connected world we can all look forward to ahead.

Billee Howard is Founder + Chief Engagement Officer of Brandthropologie, a cutting edge communications consulting firm specializing in helping organizations and individuals to produce innovative, creative and passionate dialogues with target communities, consumers and employees, while blazing a trail toward new models of artful, responsible, and sustainable business success. Billee is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning. She has a book dedicated to the study of the sharing economy called WeCommerce released in December 2015 as well as a blog entitled the #HouseofWe dedicated to curating the trends driving our economy forward. You can read more about “WE-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy” right here!

Super-Bowl-2016-Commercials

Touchdown: WEconomy In the Game at Super Bowl 50 With Emotionally Charged Offense 

As the Super Bowl prepares to celebrate its half century mark, sharing economy brands and the emotional benefits they provide, are as front and center as the Broncos and the Panthers.

Demonstrating the pervasiveness of the age of collaborative consumption on all walks of life, major sharing economy brands have been making noise as we lead up to Sunday’s big event in the way of live experiences that offer emotional reward, a signature of our new WE-Conomy world.

While traditionalists may be anxiously awaiting the annual ad creations of Budweiser and Hyundai on the big screen, WeConomy addicts are anticipating the benefits of collaborative consumption that can serve to enhance their Super Bowl experience. As Bowl festivities kick off in San Francisco, home to many of today’s greatest sharing economy disruptors, news has started to percolate on impending game time offerings.

Airbnb sees the weekend as a major opportunity to highlight the benefits of home rental, particularly as their company started when the founders rented out their home around a local conference when hotel rooms were at a premium. Highlighting everything from their many rooms in the area, to the special experiences their unique properties like a treetop bungalow can offer, the acclaimed brand has been making a lot of noise this week stating that 11,000 guests are already booked into 4,000 of their local properties. The estimated boon to the local economy for the weekend is $21 million.

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Not to be left on the sidelines, Uber has announced a slew of new offerings around the big game, in line with their recent push to be all things to all people in our sharing world. Offering everything from shared puppies, a flag football game with Joe Montana, to an Uber POOLtrain designed to take groups of people back and forth from key areas, the ride share giant is using this weekend as a testing ground for future disruptive sharing models predicated on emotional reward.

Postmates has also thrown its hat into the ring with a Super Bowl Squares community football pool which promises collaborative fun and food delivery discounts for the winners.

While many of the benefits of the sharing economy will be felt off the big screen, the impact our new environment has had on increasingly emotional experiences will be felt in some of the top ads anticipated this year. With a push on emotional levers from tugging heartstrings (Pokemon “I can do that” ad) to empathy (Colgate’s “Every drop counts spot) to the much buzzed about humorous show stealer (Steve Harvey’s Miss Universe flub in a possible Snickers bit), it is clear that both traditional companies and sharing economy players are aiming to create deeply emotional experiences that transcend product and service to win with consumers.

While the winner of the big game is still in question, what is most clear is that empathy and emotion hold the key to victory for brands in our new passion charged WE-Conomy.

Billee Howard is Founder + Chief Engagement Officer of Brandthropologie, a cutting edge communications consulting firm specializing in helping organizations and individuals to produce innovative, creative and passionate dialogues with target communities, consumers and employees, while blazing a trail toward new models of artful, responsible, and sustainable business success. Billee is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning. She has a book dedicated to the study of the sharing economy called WeCommerce released in December 2015 as well as a blog entitled the #HouseofWe dedicated to curating the trends driving our economy forward. You can read more about “WE-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy” right here!

Wecommerce book Sharing Economy

Billlee Howard Signing We-Commerce Book

WeCommerce Launch: The Story of the Dawn of this new day

Last Wednesday night was simply amazing! WE-Commerce had its official launch party at Parlor in Soho to a crowd of nearly 100 notables from the worlds of business, media and politics. I was also blessed to be joined by family, friends, countless mentors, mentees and business colleagues I have been touched by along the way.

The night began with a cocktail hour which featured hor d’ouveres and a WE-Tini specialty cocktail whose star ingredient was Pear vodka to symbolize the power of “pairings” in today’s sharing economy.

I then was fortunate enough to be joined by my wonderful editor Jeanette Shaw from Penguin who introduced me and the book, along with the amazingly talented Jeff Chu from Fast Company, Wall Street Journal and The Times magazine who interviewed me on stage. We discussed everything from people who inspired me to write the book, along with my thoughts on the top things one must do to succeed in our brave new world!

WeCommerce Book Sharing Economy

I cannot thank everyone enough for their outpouring of love and support. The night was among the best in my life and made me know that I am a product of “we” without question!

WeCommerce Book
To check out social media coverage of event see hashtag #WeCommerce!
For more info on the book, please visit: http://www.brandthro.com/welcome-to-the-we-economy/
Billee Howard WeCommerce
Billee Howard WeCommerce

Top 5 Reasons Why I Wrote We-Commerce

We-Commerce is about the idea of identifying and highlighting the one critical thing driving us all forward today- – profiting for the we instead of the me. Our world hit a massive reset button after the 2008 global financial meltdown, and in the aftermath, a whole new world has flourished with levels of transformative innovation that we haven’t seen since the industrial Revolution. My book offers business people everywhere the insight and advice that they need to navigate this entirely new business terrain and realize a new definition of success for the many, not just for the few.

My book introduces the idea of a new age dominated by“artists of business” who are driving disruption and innovation today and into the future. The book was launched last week (Dec 1st, 2015) and is available in major outlets like Amazon, Barnes & Noble and many more. Here are top 5 reason why I wrote the book We-Commerce.

  1. I have a crush on Nostradamus and wanted to predict the future.

 

  1. I wanted to help give voice to the new generation of sharing we are living in today.

via GIPHY

  1. There has never been a time of more transformative action taking place in society daily since the Industrial Revolution, and I felt a map was needed for our new cultural and economic topography.
  1. I have always wanted to be an author and I felt that the recent daily collision of my two cornerstones of passion, art + commerce, was a sign that my time to write was now.
  1. Because the movement from me to we is palpable and things as we know them will never be the same!

Billee Howard is Founder + Chief Engagement Officer of Brandthropologie, a cutting edge communications consulting firm specializing in helping organizations and individuals to produce innovative, creative and passionate dialogues with target communities, consumers and employees, while blazing a trail toward new models of artful, responsible, and sustainable business success. Billee is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning. She has a book dedicated to the study of the sharing economy called WeCommerce due out in Fall 2015 as well as a blog entitled the #HouseofWe dedicated to curating the trends driving our economy forward. You can read more about “WE-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy” right here!

Wecommerce book Sharing Economy

Sharing Economy 2016

Sharing Economy: The Shift From ME to WE

The shift from ME to WE that is occurring at every level in our culture and current Weconomy has the potential to provide for the vision of a global village that the idealistic sixties dreamed of, but could never manage to implement. With today’s technology, the Utopian hopes of our last age of Creative Destruction, can, with proper stewardship, be realized, along with the best values of that era: peace, love, ecology, freedom of expression, responsible business practices, and an economy based on quality, shared abundance, justice, and a reverence for the earth.

Over the last several years, we have seen experiences trumping products more and more each day. Brands who could provide day-to-day offerings that extended beyond the actual product or service were able to stand out in a sea of commodification. In the new world order, there will be a new “e” in town and that e stands for value driven emotion.

Sharing Economy Expert

As the world unites in pursuit of a common good that rewards the many over the few, the idea of creating experiences that elicit pure emotion surrounding the vintage values of peace, empathy, love, and joy that will become the fundamental business competency of the age. At this juncture, despite all of the global strife we are currently witnessing, the trends of our economy point toward a coming global age of cooperation, understanding, and collaboration.

The further we move away from 2008, the further and further we will move away from a world powered by money, to a world powered by shared experiences. With the democratizing power of technology, which offers everyone a voice and a chance at creation, it is pride in creation that will be our first priority, and the money that comes along with it…well it just comes.

We are living in a world powered by #shared experiences. #SharingEconomy Click To Tweet

As we enter year seven of the new world order that has unfolded since 2008, we can see more and more of the idealistic re-imagination that took shape in the weeks and months after the crash, appearing before our eyes. The future is taking hold rapidly, and can lead us to a better place, if we let it.

Billee Howard is Founder + Chief Engagement Officer of Brandthropologie, a cutting edge communications consulting firm specializing in helping organizations and individuals to produce innovative, creative and passionate dialogues with target communities, consumers and employees, while blazing a trail toward new models of artful, responsible, and sustainable business success. Billee is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning. She has a book dedicated to the study of the sharing economy called WeCommerce due out in Fall 2015 as well as a blog entitled the #HouseofWe dedicated to curating the trends driving our economy forward. You can read more about “WE-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy” right here!

PS – You can download a FREE chapter of  We-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy here and get ready for the new era of Sharing Economy.

Free Chapter Sharing Economy