Sharing Economy Luxury

Sharing Economy: Up Next Luxury & Market Incumbent Challengers

As the sharing economy continues to democratize the ability to enjoy many of life’s finer things through the notion of sharing as opposed to ownership, the luxury market is slowly stepping onto the scene.

Whether it is Boatbound or Blade, high-end offerings like yacht and helicopter travel are being offered to an increasingly global audience that has a rapacious hunger for luxury goods.

While new start ups that tap into this trend are smart and likely to succeed by meeting growing demand for high end offerings by the first ever global middle class, it will be the former incumbent brands who harness this trend that arrive as tomorrow’s top innovators.

Hyatt is among the best examples of this new paradigm having launched onefinestay to compete head to head with Airbnb. The company just received $40 million in financing and is rapidly growing in London, New York, Paris and Los Angeles and boasts a larger inventory than the Ritz, the Plaza, George V and Hotel Bel Air combined.

Wyndham has continued this trend with a recent $12 million investment into Love Home Swap, another platform that connects luxury homeowners with affluent travelers seeking unique and one-of-a-kind travel experiences.

Both of these examples are terrific harbingers of what’s hopefully to come-which is market incumbents disrupting and reinventing in ways that guide us toward a period of never before seen innovation across industry.

I for one hope these new trends both in sharing economy luxury expansion, and incumbents battling against, not bawling, about new competition only continue. The power of We-Commerce has only just begun….and it will be super exciting to see if the new weconomy possesses the magic to not only harness sharing, but also make what was once old new again.

Sharing Economy Quote

 

Billee Howard is Founder + Chief Engagement Officer of Brandthropologie, a cutting edge communications consulting firm specializing in helping organizations and individuals to produce innovative, creative and passionate dialogues with target communities, consumers and employees, while blazing a trail toward new models of artful, responsible, and sustainable business success. Billee is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning. She has a book dedicated to the study of the sharing economy called WeCommerce due out in Fall 2015 as well as a blog entitled the #HouseofWe dedicated to curating the trends driving our economy forward. You can read more about “WE-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy” right here!

Top 5 We-Cons Sharing Economy

Top 5 We-Cons Responsible for Creating our New World

Much talk has been circulating around the power of the sharing economy and how it is transforming the world in which we live, making it an infinitely better place to be.

Few however have looked at the disruptors driving it forward and what their unique visions are for a future powered by the we and not the me.

Below is a listing of the top 5 “we-cons” (the sharing economy version of icons) responsible for both creating our new world and powering it forward:

1) Brian Chesky, CEO, Airbnb

In essence, Brian Chesky wanted a world more like the villages of old: highly trusting and filled with micro-entrepreneurs who shared their assets to make a living. This vision has procured a disruptive model to hotels and lodging that has shaken up the travel sector so much, it has left industry stalwarts like Marriott and Hilton quaking in their boots. Brian’s vision however goes way beyond just the lodging sector. As Tom Friedman put it: “Airbnb’s real innovation is not online rentals. It’s “trust.” It created a framework of trust that has made tens of thousands of people comfortable renting rooms in their homes to strangers.”

2) Leah Busque, CEO, TaskRabbit

Leah Busque imagined a workforce where employees were less reliant on traditional jobs and embraced what she calls “micro-entrepreneurship.” This vision has led to a revolution of “on-demand” service companies that bring anything to our door at anytime of day. The model has also created collaborative ecosystems with local businesses and consumers and TaskRabbit in communities around the globe, making the notion of on-demand a true reality, and spawning a legion of imitators across niche in its wake.

3) Robin Chase, CEO, Zipcar

Robin Chase viewed the Weconomy world as a place where assets, ideas and experiences are shared, thereby making the world transform. Chase feels that our new environment is changing the face of capitalism and will continue to do so. It is this vision that allowed ZipCar to offer rental cars to anyone anywhere through a model of sharing, that has rivaled legacy players like Hertz and Avis for years and put a dent in their formally impenetrable armors. ZipCar is a true sharing economy pioneer whose innovation has made our modem world possible.

4) Colin Evran, CEO, Yard Club

Colin Evran started Yard Club aiming to help contractors and construction companies maximize the value of their equipment by keeping it in use all the time. The company has entered the sharing economy with a platform that makes it possible for contractors to rent out their idle equipment when it’s not in use and rent other contractors’ equipment when their own businesses have more work than anticipated. His vision has opened the possibilities of the Weconomy to the business to business space and that vision without question will create enormous future disruption that will create positive economic ripples worldwide.

5) Nimber, CEO, Ari Kestin

Ari Kestin has found yet another pocket of untapped opportunity in the sharing economy which is what makes Nimber truly innovative. His vision is about looking at how much extra space we all carry in our cars, vans, trains etc and what can be done with that space.  Essentially Kestin has created a marketplace to match a person who has something they want delivered with someone going in the same direction, the website allows people to post details of items – from packages to bikes, chairs and keychains – they want transported short or long distances. On the other side of the transaction are those traveling by foot, car or van in the same direction who agree to take the package and deliver it for a fee.

This revolutionary idea is amazing both because it identifies a new area to leverage the power of we, and because it intends to do so in a socially conscious way. “Social sharing” anyone?

While many debate the merits and longevity of the sharing economy either because they don’t understand it, or it threatens their traditional business models, it is clear because of these pioneers and their invaluable contributions, that a world of we not me, is undoubtedly both our present and our future.

Billee Howard Sharing Economy

Billee Howard is Founder + Chief Engagement Officer of Brandthropologie, a cutting edge communications consulting firm specializing in helping organizations and individuals to produce innovative, creative and passionate dialogues with target communities, consumers and employees, while blazing a trail toward new models of artful, responsible, and sustainable business success. Billee is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning. She has a book dedicated to the study of the sharing economy called WeCommerce due out in Fall 2015 as well as a blog entitled the #HouseofWe dedicated to curating the trends driving our economy forward. You can read more about “WE-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy” right here!

PS – You can download a FREE chapter of  We-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy here!

Free Chapter Sharing Economy

 

 

silicon valley Innovation

Watch out Silicon Valley: Innovation is Happening all Over the World

In the house of we, Silicon Valley is no longer just the hailed mecca from where the best innovations come. It is an unparalleled ecosystem of disruptive thought invented by the U.S., which is being aped globally.

Today whether you look at the new made in the USA movement that is mandating former old economy industry hubs to reimagine themselves as new economy hotbeds, like Silicon Forest in Oregon (Mentor Graphics) or Silicon Anchor in Virginia (Hatch), or you examine the democratizing power of technology that is driving creative vision in places as far flung as Cyprus (Bitcoin) and Vietnam (Flappy Bird), it is clear that the world’s greatest new ideas, aspirations and bountiful creations are no longer just derived from the “Valley” of Silicon any longer.

Whether it is Silicon Beach in Venice California that is celebrating the disruptive leaders of entertainment and auto tech like Whisper or ParkMe, or Silicon Wadi in Tel Aviv Israel that is changing the world’s countenance with innovations such as Waze or Billguard, the world of we commerce is enabling anyone with a great idea and access to the power of technology, to introduce an idea to the world and bask in acclaim as easily as a company the size of GE or Ford.

In a word, Silicon is no longer just for Valleys anymore and the world is just about anyone’s canvas of expression and invention.

It is clearly no longer about the me, and what the few are allowed to create, it’s about the we, and the power of what we can together boundlessly imagine.

Sharing Economy and power of we

Billee Howard is Founder + Chief Engagement Officer of Brandthropologie, a cutting edge communications consulting firm specializing in helping organizations and individuals to produce innovative, creative and passionate dialogues with target communities, consumers and employees, while blazing a trail toward new models of artful, responsible, and sustainable business success. Billee is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning. She has a book dedicated to the study of the sharing economy called WeCommerce due out in Fall 2015 as well as a blog entitled the #HouseofWe dedicated to curating the trends driving our economy forward. You can read more about “WE-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy” right here!

 

 

Sharing Economy 2015

WEconomy: Going from the Me to the We

Sharing Economy 2015

In today’s sharing economy a paradigm shift is rapidly occurring moving the guiding mantra from the me to the we.

We have entered a new age where the world is flat and technology’s democratizing power has given us all the opportunity to be artists and innovators.

It is now possible to stand in solidarity with people on the other side of the world because of an idea, and for one person to launch a handmade innovative product, and compete with big brands for the global customer’s attention, loyalty and consumer dollars. This means that not only the rules of the road to profitability but also the very definition of success itself has changed.  A new success story is being told, with a whole different set of characters, and plot twists, and with a reinvented vision of what the American Dream actually means.

Success in today’s WEconomy means doing it together, for the good of the many, not just the few.  It means returning to a hand made, one of a kind world, where profit is also purposeful, where creativity, socialization and trust, and are core competencies.  It means that our stories are now the currency that engages us with ourselves, and with others, our passions and interests the bridge that connects the digital and physical world.  It means that now, we are living in a culture and a marketplace where the very first rule for how to succeed is to understand that now, more than ever before, united WE stand, and divided WE fall.

Sharing Economy Billee Howard

Billee Howard is Founder + Chief Engagement Officer of Brandthropologie, a cutting edge communications consulting firm specializing in helping organizations and individuals to produce innovative, creative and passionate dialogues with target communities, consumers and employees, while blazing a trail toward new models of artful, responsible, and sustainable business success. Billee is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning. She has a book dedicated to the study of the sharing economy called WeCommerce due out in Fall 2015 as well as a blog entitled the #HouseofWe dedicated to curating the trends driving our economy forward. You can read more about “WE-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy” right here!

 

 

Sharing Economy Tips

4 Tips For Startups In Weconomy

In the sharing economy the idea of creating businesses that harness the notion of “we” has never been hotter. By creating innovations that leverage technology and the unique passions and expertise of individuals, new successful businesses are cropping up at a blistering pace with the ability to change daily life.

Whether it is Postmates, the delivery app that blends the best of Task Rabbit and Seamless to reimagine on demand delivery, or zTailors which marries the best of the Uber model and my suit.com to extend the possibilities of bespoke tailoring, the sharing economy holds no limits on who can become an artist of business and a successful entrepreneur.

By following just a few quick guidelines, anyone with a unique passion that has scale, can share it with the world in ways that create new innovations and pockets of profitability.

1) Create a clear and unique story.

In today’s environment storytelling must become a business competency. Develop a concept and transform it into a story that immerses consumers in the idea. For example, Whistlepig is not just a whiskey, it’s the dream of two guys who moved to Vermont to fulfill their destiny of making bespoke spirits in a way that helped launch a renaissance for dark liquor. Clearly the brand is far more than a beverage.

Sharing Economy & Storytelling

Photo Credit: Pexels

2) Combine your passion + the power of we

Develop an idea that seeks to follow the winning formula of passion + the power of we. Postmates would not be nearly as successful as it is of it didn’t have a legion of businesses participating, and “Postmates” signed up to make the on demand deliveries they imagined a reality.

3) Small is the new Big

Remember that in today’s environment small is the new big. Success today is predicated on the idea of not being all things to all people, but rather finding one thing, and doing that one thing better than anyone else. For example Airbnb is a lodging company only. It has bridged over to media to help deepen and expand the experiences they offer, but they have not extended into travel transportation or travel booking agent in an attempt to create new profit centers. Keep your focus niche to survive and thrive.

Sharing Economy Tips

4) Act global but think local

In today’s environment the flip side of the original act local think global mantra is true. Today, if you have a winning idea, the democratizing power of technology can easily catapult your business globally. However, remembering that local communities both online and off are the spark for growing any business is critical. Most successful sharing economy businesses such as Uber, TaskRabbit and Neighborgoods started in target cities to perfect their offerings before becoming global powerhouses. Hone your idea, customize it in ways that can be scalable on a local level, and then view the entire globe as your canvas of creation!

Sharing Economy

In the world of the sharing economy the most critical point is that if we remember that today’s innovations are powered by the we and not the me, there is nothing that we cannot imagine and create together.

Billee Howard is Founder + Chief Engagement Officer of Brandthropologie, a cutting edge communications consulting firm specializing in helping organizations and individuals to produce innovative, creative and passionate dialogues with target communities, consumers and employees, while blazing a trail toward new models of artful, responsible, and sustainable business success. Billee is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning. She has a book dedicated to the study of the sharing economy called WeCommerce due out in Fall 2015 as well as a blog entitled the #HouseofWe dedicated to curating the trends driving our economy forward. You can read more about “WE-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy” right here!