Billlee Howard Signing We-Commerce Book

WeCommerce Launch: The Story of the Dawn of this new day

Last Wednesday night was simply amazing! WE-Commerce had its official launch party at Parlor in Soho to a crowd of nearly 100 notables from the worlds of business, media and politics. I was also blessed to be joined by family, friends, countless mentors, mentees and business colleagues I have been touched by along the way.

The night began with a cocktail hour which featured hor d’ouveres and a WE-Tini specialty cocktail whose star ingredient was Pear vodka to symbolize the power of “pairings” in today’s sharing economy.

I then was fortunate enough to be joined by my wonderful editor Jeanette Shaw from Penguin who introduced me and the book, along with the amazingly talented Jeff Chu from Fast Company, Wall Street Journal and The Times magazine who interviewed me on stage. We discussed everything from people who inspired me to write the book, along with my thoughts on the top things one must do to succeed in our brave new world!

WeCommerce Book Sharing Economy

I cannot thank everyone enough for their outpouring of love and support. The night was among the best in my life and made me know that I am a product of “we” without question!

WeCommerce Book
To check out social media coverage of event see hashtag #WeCommerce!
For more info on the book, please visit: http://www.brandthro.com/welcome-to-the-we-economy/
Billee Howard WeCommerce

Has Apple Lost its Way?

Yet another reason it seems Apple has lost its way! I have been discussing this for months, and news today about the iPhone 6s mystery bug only reaffirms that thought. With the stock price down 15% on average and Q2 sales down 90%, it seems the mighty tech titan is struggling without question. And that’s not even mentioning the epic fail of Apple Music and Carl Icahn circling the waters on Apple stock as of late, which is usually a sign of something ominous to come.

From the failed Apple Watch launch, to lagging new product development including smart tvs and wearables, and a sluggish retail expansion strategy, the company who we all know and love continues to flounder.

On the four year anniversary of Steve Jobs death, I sadly reflect on his passing and the many smiles he brought to my face, and wonder if a day will come where I wait with anticipation to take a big bite out of Apple again.

For now, I’ll remember to have faith knowing that the company is still comprised of people crazy enough to think they can change the world, and hopefully still will.

steve jobs

Billee Howard is Founder + Chief Engagement Officer of Brandthropologie, a cutting edge communications consulting firm specializing in helping organizations and individuals to produce innovative, creative and passionate dialogues with target communities, consumers and employees, while blazing a trail toward new models of artful, responsible, and sustainable business success. Billee is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning. She has a book dedicated to the study of the sharing economy called WeCommerce due out in Fall 2015 as well as a blog entitled the #HouseofWe dedicated to curating the trends driving our economy forward. You can read more about “WE-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy” right here!

PS – You can download a FREE chapter of  We-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy here

Sharing Economy Luxury

Sharing Economy: Up Next Luxury & Market Incumbent Challengers

As the sharing economy continues to democratize the ability to enjoy many of life’s finer things through the notion of sharing as opposed to ownership, the luxury market is slowly stepping onto the scene.

Whether it is Boatbound or Blade, high-end offerings like yacht and helicopter travel are being offered to an increasingly global audience that has a rapacious hunger for luxury goods.

While new start ups that tap into this trend are smart and likely to succeed by meeting growing demand for high end offerings by the first ever global middle class, it will be the former incumbent brands who harness this trend that arrive as tomorrow’s top innovators.

Hyatt is among the best examples of this new paradigm having launched onefinestay to compete head to head with Airbnb. The company just received $40 million in financing and is rapidly growing in London, New York, Paris and Los Angeles and boasts a larger inventory than the Ritz, the Plaza, George V and Hotel Bel Air combined.

Wyndham has continued this trend with a recent $12 million investment into Love Home Swap, another platform that connects luxury homeowners with affluent travelers seeking unique and one-of-a-kind travel experiences.

Both of these examples are terrific harbingers of what’s hopefully to come-which is market incumbents disrupting and reinventing in ways that guide us toward a period of never before seen innovation across industry.

I for one hope these new trends both in sharing economy luxury expansion, and incumbents battling against, not bawling, about new competition only continue. The power of We-Commerce has only just begun….and it will be super exciting to see if the new weconomy possesses the magic to not only harness sharing, but also make what was once old new again.

Sharing Economy Quote

 

Billee Howard is Founder + Chief Engagement Officer of Brandthropologie, a cutting edge communications consulting firm specializing in helping organizations and individuals to produce innovative, creative and passionate dialogues with target communities, consumers and employees, while blazing a trail toward new models of artful, responsible, and sustainable business success. Billee is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning. She has a book dedicated to the study of the sharing economy called WeCommerce due out in Fall 2015 as well as a blog entitled the #HouseofWe dedicated to curating the trends driving our economy forward. You can read more about “WE-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy” right here!

Sharing Economy & Apple

Hey Apple, “WE” need you back

So far we have seen a flurry of news about the impending new iPhone, freshly tweaked Apple TV and iPad pro for business, but what will be the next transformational technology that harnesses a singular focus on fusing humanity and innovation in ways that astound us? We have no clue, as there seems to be no next big Jobsian idea in the Apple arsenal.

With a falling stock price, troubles abroad, and nothing on the docket but rejiggered offerings, how can the mighty Apple maintain its worldwide dominance?

What’s needed without question is a return to the Weconomy guiding principle of doing one thing and doing one thing better than anyone else. What would that entail? I don’t know for sure but maybe creating an actual Apple smart TV as opposed to set top box, or having Angela Ahrendts the wunderkind who restored Burberry to greatness reimagine the retail technology experience, would be a good start.

The Genius Bar was and is fabulous, but is there a next iteration of the watershed model Apple invented on the horizon? Or some incredible wearable Beats technology that continues to reimagine immersive sound?

From what I have seen and heard the answer is no, and that isn’t just disappointing, it’s almost soul crushing.

There is no one that loves Apple more than me, or anyone who is rooting more for them to succeed. The world of we is aching for some Apple magic to help power our era of collaborative commerce forward. Let’s pray that a new “i” something is on the way as while there is no “i” in team, it’s a letter we have come to rely on for driving the future of culture + commerce driven “i”nnovation.

Sharing Economy & Apple

Billee Howard is Founder + Chief Engagement Officer of Brandthropologie, a cutting edge communications consulting firm specializing in helping organizations and individuals to produce innovative, creative and passionate dialogues with target communities, consumers and employees, while blazing a trail toward new models of artful, responsible, and sustainable business success. Billee is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning. She has a book dedicated to the study of the sharing economy called WeCommerce due out in Fall 2015 as well as a blog entitled the #HouseofWe dedicated to curating the trends driving our economy forward. You can read more about “WE-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy” right here!

 

 

Sharing Economy Trust Issues

The Sharing Economy & Trust Issues

There has been much discussion about whether there are major safety and trust issues inherent in the sharing economy due to recent negative incidents with Uber and Airbnb.

For those willing to jump on the negative bandwagon, I would say what I said to the Hillary camp a few weeks back that questioned the economy because it hasn’t figured out health benefits yet…

Give us a break!

The sharing economy, which clearly doesn’t have trust issues as it’s trust in it and each other that has made it to be able to generate billions and billions of new dollars into the global economy, is not a passing blip, fad or one hit wonder.

It is a vital economic engine that has instigated the greatest shift in commerce that we have seen since the Industrial Revolution. I’m quite certain that when regulation catches up to innovation, whatever kinks exist will be worked out as the phenomenon matures and continues to gain widespread support.

One of the greatest mistakes we can make as a society is to judge the many by the actions of the few. We saw this happen in the Enron era, which resulted in copious amounts of regulation that has hamstrung US companies for decades, and made many great leaders afraid of the CEO role thereby instigating a major leadership crisis in our country for the last two decades.

Billee Howard Sharing Economy

The sharing economy has not only created many new services that enrich our lives and put people back to work. It has brushed off the power of American innovation and made it shine again, while also bringing a fresh luster to American leadership with a crop of new visionaries like Ron J. Williams (Snapgoods) and Bastian Lehmann (Postmates) piloting our new world to great heights.

So are there trust issues with the sharing economy? Yes I say. But only for those who don’t trust in the change that is required to move innovation and our new world of we forward.

Billee Howard is Founder + Chief Engagement Officer of Brandthropologie, a cutting edge communications consulting firm specializing in helping organizations and individuals to produce innovative, creative and passionate dialogues with target communities, consumers and employees, while blazing a trail toward new models of artful, responsible, and sustainable business success. Billee is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning. She has a book dedicated to the study of the sharing economy called WeCommerce due out in Fall 2015 as well as a blog entitled the #HouseofWe dedicated to curating the trends driving our economy forward. You can read more about “WE-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy” right here!