Tammy Tibbets on Collaborative Commerce & We-Economy

Tammy Tibbetts on Collaborative Commerce & Sharing Economy

Tammy Tibbetts is the CEO and Founder of She’sTheFirst, which is a revolutionary non-profit dedicated to raising funds to send a first generation of women to college around the world. Tammy has used her insights and intellect to reimagine both what non profits and education can look like, and in doing so, have empowered new generations of women to make a difference, both young and old.

Tammy is one of the Wecons (Sharing Economy Icons) who inspired Billee Howard’s book WeCommerce. You can read more about the book on this launch page and here is our Q&A with Tammy Tibbetts, Founder & President of She’s the First.

  1.      How do you feel about being selected as a “wecon’ (an artist of business who is doing things to drive the collaborative commerce economy and culture forward?

Collaboration is how She’s the First began and it is the thread connecting all the pieces of our vision, so I am happy to be associated with those outcomes!

  1.      Do you think we are entering an era of we-commerce? An era where everything we do is about sharing, caring, the many vs the few and the we vs the me?

Absolutely, social media platforms give us the foundation to aggregate the small actions of individuals into a large movement. People want to share what makes them happy and what makes them look savvy with others. The millennial generation is so committed to social good. People are still very focused on the “me” (hello, selfies!) but I think that’s in the context of wanting to be a unique and valuable member to the “we” community. 

Tammy Tibbets on Sharing Economy

  1.      Do you consider yourself an artist of business? If yes why?

I personally don’t self-identify as an artist, no. My first identify was as a writer and reporter, so I feel that I transfer those skills–those of storytelling, ethics, reliable sources, and transparency–into my business acumen now.

  1.     Disrupt or Die? Tell me what comes to mind first and which you choose. Simply put how important is ongoing change to success?

Disrupt! I’d never choose die. Life is so short and if we take a moment to reflect on our own mortality, that is a reminder that we can’t let fear hold us back from taking calculated risks that will lead to personal fulfillment, community impact, and leaving a legacy. As they say, the only thing that never changes is the need to change. 

  1.      How do you feel that the new era of wecons (not icons) will work to ensure that our tomorrows are better?

Taking a bottom-up, community-driven approach. Crowdsoucing ideas and prototyping faster to make sure that the solutions they are proposing actually meet the needs.

  1.      Give us your favorite CEO/Company disruptor today?

The first that come to mind: RenttheRunway.com, Square, Venmo, Hulu/Netflix, Air bnb, Etsy

  1.      How does what you are doing today with your craft as a wecon differ from what you thought it would be years ago?

As a journalism student, I thought I would be writing stories about women and girls doing inspiring things in my future career as an uninvolved, observant reporter–and now I am on the other side of the story. On the business side of a non-profit, I’m raising the resources so that girls and women can be educated and gain the skills to become the success stories worth writing about.

  1.      Why is your industry different today from disruption than it once was?

Today, non-profits are thinking like businesses, not charities.

  1.      Why do you think your sector of expertise has become such a canvas for self expression today?

The start-ups in non-profit are resourceful and leverage creative marketing and storytelling just like the big brands do with their mega-million advertising, but we do it without the red tape and bureaucracy slowing us down. The material we have to share is so personal and compelling — there is nothing more self-expressive than an individual articulating their dreams and what barriers they can break, what they can accomplish for the world if only they had an education.

  1.   Tell us the place that you feel the majority of tomorrow’s wecons will come from?

Globally, I think the She’s the First Scholar graduates and their peers in low-income nations.

  1.  Tell us your favorite Andy Warhol expression and how it defines or describes you?

hmmm…Andy Warhol is not really of my generation, although I am very familiar with his legacy, so the print that comes first to mind, because of the relationship She’s the First has to DVF, is the Andy Warhol portraits of her in her studio and how she made his prints part of her fabrics for the 40th anniversary of the wrap dress this year.

Billee Howard is Founder + Chief Engagement Officer of Brandthropologie, a cutting edge communications consulting firm specializing in helping organizations and individuals to produce innovative, creative and passionate dialogues with target communities, consumers and employees, while blazing a trail toward new models of artful, responsible, and sustainable business success. Billee is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning. She has a book dedicated to the study of the sharing economy called WeCommerce due out in Fall 2015 as well as a blog entitled the #HouseofWe dedicated to curating the trends driving our economy forward. You can read more about “WE-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy” right here!

PS – You can download a FREE chapter of  We-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy here! 

Free Chapter Sharing Economy

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