Constant reinvention has always been the name of the game in business, but in the current environment, pushing ones self to a point of discomfort is critical. To succeed today, one must innovate in a way that creates a new market by applying a different set of values, which ultimately (and unexpectedly) overtakes an existing market. In the sharing economy the guiding mantra is simple: change or die.
How did Justin Timberlake go from a Mickey Mouse Club inspired boy band star in decline, to a top of the charts trans-media icon who has reimagined what today’s musical experience could entail?
How did a macho, muscle car, made in Detroit Ford Motors emerge from the ashes of the collapse of the American auto industry as a best in class luxury ride, with pioneering telematics and in car innovations that led to the greatest turn around in history?
How is New Corporations new company Amplify aiming to reimagine education through disruptive technology?
How has YouTube disrupted the media world to usher in a new age of platinum television worth billions?
These and other leading brands today have recognized that the sharing Economy demands that everyone strive for the insurgency of a challenger, even if they are the established incumbents. Wecomonics favors those who are not only able to survive periods of disruption, but seek it out in order to remain vital, relevant, innovative, and competitive.
You can read more about “WE-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy” right here!
Billee Howard is Founder + Chief Engagement Officer of Brandthropologie, a cutting edge communications consulting firm specializing in helping organizations and individuals to produce innovative, creative and passionate dialogues with target communities, consumers and employees, while blazing a trail toward new models of artful, responsible, and sustainable business success. Billee is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning. She has a book dedicated to the study of the sharing economy called WeCommerce due out in Fall 2015 as well as a blog entitled the #HouseofWe dedicated to curating the trends driving our economy forward.