Billee Howard is Founder + CEO of BRANDthro, a neuromarketing consultancy that harnesses creativity + technology + science to power a brand’s purpose and experience in ways that demonstrate a deeper understanding of brand targets and the language/content most apt to drive their engagement. Billee has a strategic vision for how brands can differentiate themselves from their competition through the lens of purpose and sharpened emotional intelligence.
Beginning her career as Press Secretary for the President of the Philippines and his cabinet at the age of 22, Billee developed a global market perspective from early on, and understood that the third world would not be third much longer. Switching from politics to business with a focus on how CEO’s can drive culture, Billee joined Shandwick at age 25, and launched their National Financial Media Group.
When Weber bought Shandwick, making Weber Shandwick the largest PR firm in the world, Billee was named EVP, and co-founded their Global Strategic Media Group, handling global communications for leading brands such as Samsung, PepsiCo, MasterCard, and AllState. Billee later landed Faith Popcorn as a client, and becoming immersed in Popcorn’s innovative cultural approach to business, she pioneered a strategic alliance with Brain Reserve to leverage futurism in global PR campaigns.
Billee has a book dedicated to the study of the sharing economy called We-Commerce released in December 2015. She is an active contributor on Forbes.com and the Huffington Post on the topics of marketing, storytelling and the sharing economy. Billee is also an influencer and futurist for IBM.
Billee graduated cum laude from the Roy H. Park School of Communications and serves as a member of its national board of advisors. Billee was the winner of PR Week’s 30 under 30, and 40 under 40, as well as being selected for the Media Professional of the Year Award twice. Billee Howard lives in Manhattan with her boyfriend Ned and her iconic Shih Tzu, Bugsy.
Todd A. Myers
Todd Myers is Co-Founder + Chief Strategy Officer at BRANDthro. He is a revenue-producing executive and entrepreneur with a talent for shaping businesses in relevant, but not always obvious ways, that improve performance and profitability that benefit all stakeholders. Todd’s strategic expertise is grounded in customer insights, cultural trends, 20+ years on the digital front lines and a global marketing communications acumen across paid, owned and earned media.
Todd’s passion for creating, communicating and implementing innovative business frameworks that connect with culture has been informed and refined by his unique career trajectory that has spanned from the entertainment industry at a talent agency and a movie studio where he developed screenplays to Cap Gemini Consulting (post MBA), where he collaborated on the development of a business framework for major interactive TV joint venture, and then to AOL, where he evaluated and developed business cases for customer-driven programming. He then went on to co-found i.spy, a successful marketing and strategy consulting firm which specialized in the development of Internet-based, customer-centric, ROI-based business and marketing opportunities. His journey continued on to NYC to work with Madonna and then to Faith Popcorn’s BrainReserve (FPBR) – where he and Billee Howard first met and worked together on an FPBR/ Weber-Shandwick alliance – and the die was cast for this collaboration – BRANDthro.
Todd is a mid-westerner born and bred with a BA in International Economics from The University of Michigan and an MBA, with majors in Strategy, Marketing and Finance from The Kellogg School at Northwestern University.
Mark Temple Raston is Chief Data Scientist at BRANDthro. Mark leads the development of the firm’s proprietary AI and machine learning approaches that blend with neuroscience to help brands sharpen their emotional intelligence in ways that drive improved engagement and performance.
In 2015, Mark founded business machine learning company, Decision Machine. Decision Machine’s scientific approach to machine learning eliminates model bias to produce estimate-free computations and stark decision boundaries that can be applied across many verticals. Mark’s current focus is on business insights and decision making in marketing and financial services.
Mark holds a doctorate in Applied Mathematics and Theoretical Physics from the University of Cambridge, UK—the same department as Stephen Hawking. He presents a clear, honest and authoritative voice on data science applied to marketing, and in its immense future promise.
Mark has over 20 years of global experience as an innovator and executive in information technology on Wall Street, including ten years with Citigroup, as a senior enterprise architect in CATE (Citigroup Architecture and Technology Engineering).
Tim is a senior advisor and Head of Public Policy at BRANDthro. He is a senior executive and thought leader with more than 20 years of success in tech, retail, financial services. His broad areas of expertise include marketing, product development, communications and biz development.
Tim’s expertise is in leading and advising Fortune 500s through all phases of research, government relations, public relations, crisis, branding and internal communications. He has advised government, corporate affairs, marcoms and market development executives in the areas of environment, technology + enterprise policy. Prior to BRANDthro, Tim was the vice president of Government Relations and Emerging Business Opportunities for NCR Corporation, Head of Regulatory at Cable & Wireless and continues to serve as a policy advisor for technology companies and industry associations.
Max is the Chief Experience Officer of BRANDthro. With over 20 award-winning years as a creative director working with brands such as Sony, Bank of America, Samsung, Adidas, Samsonite, Coca-Cola, and Dunkin’ Donuts, he possesses a unique blend of talents and experience that allows him to code art, tell stories, and train others to do the same. That is coupled with a passion for understanding human behavior, identifying and analyzing the frictions of people and/or markets, and inventing brilliant solutions to those frictions.
Before co-founding BORN, Max was the head of Experience Design for Digitas, where he oversaw the installation and adoption of an agile methodology and process designed to work at scale, enabling his teams to bring start-up speed and irreverence to digital transformation engagements for brands such as Bank of America and GM. Prior to that, he had enjoyed a two-year hiatus from the agency world, spending his time as a mentor at TechStars Boston, and the CMO of the Startup Institute, an immersive learning program designed to help people begin new careers working at high-growth companies.
Max has made a career of disrupting traditional agency models by focusing on the art and science of building and enabling teams of polymath makers and hackers that use the entire digital spectrum of channels as a framework for narration, on behalf of the biggest brands on the planet.
Christopher De Santis is Chief Growth Officer of BRANDthro. He will be responsible for expanding the firm’s client base and managing it’s top client relationships. In addition to being a co-founder of Blue Kite, Christopher DeSantis is also the President and Founder of RICG, a full-service marketing firm that develops and deploys highly personalized strategic communication programs. At RICG, Christopher has partnered in developing data-driven strategies for companies such as Disney, Prudential Financial, Genworth Financial, Nickelodeon Suites Resort, OppenheimerFunds, SunAmerica, and Mohegan Sun. The communication programs and workflow processes Christopher put into place have played integral roles in helping clients market themselves more effectively and efficiently, while simultaneously delivering an unprecedented return on investment. A serial entrepreneur, Christopher has served as mentor and coach to innovative digital and social media businesses in New York and New Jersey.
Bill Holstein is Director of C-Suite Intelligence at BRANDthro. In this capacity, Holstein leads strategy for identifying how to best harness the power of cognitive and emotional intelligence technologies for chief executive officers and other members of the C-Suite. Holstein has spent decades interviewing CEOs as a journalist for, U.S. News & World Report, Business Week, Strategy + Business and the New York Times, and served as editor-in-chief of Chief Executive magazine. He is also the author of seven books. Holstein recognizes that the best CEOs are hungry for any insight that affords them an advantage over their competitors. Based on his knowledge of how CEOs make decisions, he seeks to create customized strategies that give CEOs just the edge they are seeking.
Gordon Feinberg is Creative Director for BRANDthro. Gordon grew up in Bergen County. He has a bachelor degree from Northeastern University and holds an associates degree in graphic design.
Through twenty-five years of graphic design, Gordon has worked as a stand-up comedian, an actor, and director. He has built hundreds of websites and has written, produced, and, or directed many television commercials. He directed a web-commercial that premiered on the Huffington Post and one of his films was accepted at The Market, a festival at Cannes for up-and-coming filmmakers.
Jason Bergund is Director of Brand Visualization for Brandthropologie’s Mojo Risin’ Studios, as well as a best selling author, and the Co-President of Our Kitchen Table Media, specializing in assisting agents, publishers, companies and individuals to develop personal brand stories that can be leveraged across a trans media platform including the web, television, movies, and commercial trade books.
Ali Mirza is the social media director at BRANDthro. His focus is to help our clients create engaging social brands & generate leads. In the recent past Ali has worked with several marketing agencies and mega brands like Chevy, Target and American Airlines. His passion lies in helping corporations & brands get RESULTS from social media.
Eduardo Vianna is Chief Video Editor for Brandthropologie and Mojo Rising Studios. With an engineering degree from the Catholic University in Brasil, Eduardo started his career in video editing and motion graphics.
In Brasil, Eduardo worked with many professionals in the field of video production, provided services to various producers, producing vignettes for TV shows and worked as a video editor and motion graphics artist for many years.
In late 2009 Eduardo worked in New York developing ideas for new projects, doing pre-production, scene direction, editing, finishing, publishing the videos produced by the analysis of the feedback generated by the video hosting sites.
With over two decades of on the ground experience in managing talent, communications and profitability for countless artists in fields as divergent as photography and music, Allyson Spiegelman is head of BRANDthro West. At BRANDthro, Allyson focuses on bringing the firm’s mission of marrying art + science to drive innovation to the entertainment and mogul space. Allyson is based in New York and Los Angeles, but has also established a virtual presence for BRANDthro in the Bay Area.
Head of Digital Photography, Matusik is an image creator, collaborating in the creative process of producing impact-full images. He does not shy away from pushing the new medium into new unexplored territory. His unique background, coupled with a fresh creative approach, and an aggressive application of new technologies has manifested in a dialog with personalized sensibilities and bold vision appealing to a new generation of visual consumers.
Andrew was featured in Rangefinder Magazine for his innovative approach and desire to move the medium forward.
Matusik has produced 74 covers, and retouched hundreds of celebrities including “A” list staples like Jennifer Lopez, Scarlet Johansson, Tom Cruise, Brad Pitt, Ann Hathaway, Beyonce and Justin Timberlake.