[Infographic] How To Executive Produce Your Brand In 3 StepsBillee Howard
As the line between journalism and entertainment content continues to blur, brands have the opportunity to step up as purveyors of not just winning products, but producers of content that can drive both engagement as well as specific business outcomes that directly correlate to improved business performance. Following are 3 easy steps that will help CMO’s “executive produce” their brands in ways that both “push” and “pull” information and content, as well as drive audience reach and measurable engagement:
Step 1) Development: Think of a Brand Story as a Movie that is Being Written & Cast
Step 2) Production: Think of Your Content Platform As Your Movie Set
Step 3) Distribution: Imagine All The Ways In Which You Can Sell Tickets to Your Show
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