Brandthropologie (brand-thro-pol-uh-jee): The study of the cultural trends, technology, data, content and experiences driving modern day business

Who We Are

BRANDthro is a neuromarketing consultancy using proprietary emotion AI and neuroscience to create a richer understanding of a brand, their target and content through the lens of personality, emotion and language

We believe emotion is a significant driver of behavior. Only when a brand moves people to feel, will it move them to act


What We Do

BRANDthro acquires and analyzes customer segment data and turns it into valuable personality insight. This sharpened emotional intelligence of the customer then powers a data enabled creative strategy that dramatically improves marketing effectiveness


How We Deliver Emotional Intelligence

Build the Data-Led Picture of Customer Segments + Brand

Identify personality traits/themes/ optimal pathways to lean into, using IBM Big 5 Ocean Model to assess personality of target, brand and competitors

Test and Optimize

Identify personality traits/themes/ optimal pathways to lean into, using IBM Big 5 Ocean Model to assess personality of target, brand and competitors

Data-Led Emotional Profile Report (ePR)

ePR deliverable provides detailed analysis of target, optimal trigger language to instigate positive action, likelihood to engage models and data-enabled storytelling at scale. All language weighted on an emotional intensity scale to ascertain improvement in trust

Wet Marketing Applications

Microsegments EQ Insights
Articulate Purpose
Ignite Trust + Spend
Unclog Funnel
Build Culture