Brandthropologie (brand-thro-pol-uh-jee): The study of the cultural trends, technology, data, content and experiences driving modern day business

How We Deliver Emotional Intelligence

BUILD THE DATA-LED PICTURE OF CUSTOMER SEGMENTS + BRAND

Identify personality traits/themes/ optimal pathways to lean into, using Big 5 Ocean Model to assess personality of target, brand and competitors

TEST AND OPTIMIZE

Test existing brand content, issues, themes, values and future content against target

DATA-LED EMOTIONAL PROFILE REPORT (ePR)

ePR deliverable provides detailed analysis of target, optimal trigger language to instigate positive action, likelihood to engage models and data-enabled storytelling at scale. All language weighted on an emotional intensity scale to ascertain improvement in trust

Wet Marketing Applications

Microsegments EQ Insights
Articulate Purpose
Ignite Trust + Spend
Unclog Funnel
Build Culture