Sharing Economy & Apple

Hey Apple, “WE” need you back

So far we have seen a flurry of news about the impending new iPhone, freshly tweaked Apple TV and iPad pro for business, but what will be the next transformational technology that harnesses a singular focus on fusing humanity and innovation in ways that astound us? We have no clue, as there seems to be no next big Jobsian idea in the Apple arsenal.

With a falling stock price, troubles abroad, and nothing on the docket but rejiggered offerings, how can the mighty Apple maintain its worldwide dominance?

What’s needed without question is a return to the Weconomy guiding principle of doing one thing and doing one thing better than anyone else. What would that entail? I don’t know for sure but maybe creating an actual Apple smart TV as opposed to set top box, or having Angela Ahrendts the wunderkind who restored Burberry to greatness reimagine the retail technology experience, would be a good start.

The Genius Bar was and is fabulous, but is there a next iteration of the watershed model Apple invented on the horizon? Or some incredible wearable Beats technology that continues to reimagine immersive sound?

From what I have seen and heard the answer is no, and that isn’t just disappointing, it’s almost soul crushing.

There is no one that loves Apple more than me, or anyone who is rooting more for them to succeed. The world of we is aching for some Apple magic to help power our era of collaborative commerce forward. Let’s pray that a new “i” something is on the way as while there is no “i” in team, it’s a letter we have come to rely on for driving the future of culture + commerce driven “i”nnovation.

Sharing Economy & Apple

Billee Howard is Founder + Chief Engagement Officer of Brandthropologie, a cutting edge communications consulting firm specializing in helping organizations and individuals to produce innovative, creative and passionate dialogues with target communities, consumers and employees, while blazing a trail toward new models of artful, responsible, and sustainable business success. Billee is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning. She has a book dedicated to the study of the sharing economy called WeCommerce due out in Fall 2015 as well as a blog entitled the #HouseofWe dedicated to curating the trends driving our economy forward. You can read more about “WE-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy” right here!



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