We leverage creativity, technology and science to help brands sharpen their emotional intelligence and better connect with their targets.
We’re helping organizations bring commercial intimacy and data-led creativity to scale to unlock the economic power of emotion
Why? Because personalized marketing is no longer enough
Our proprietary emotion AI driven, neural knowledge-base helps marketers:
- Introduce emotional data at the strategy stage to build trust and deliver competitive advantage
- Pivot from brand stewards to customer advocates
- Improve emotional resonance related to both brand utility and brand promise
- Master the art of data-led storytelling across platform
- Unlock new insights to create brand value and drive desired outcomes
- Elevate brand performance by transforming linguistic emotional analysis into a service
Wet Marketing™
Neuroscience Meets Emotion AI.
We are pioneering a communications strategy called “Wet Marketing,” designed to create a new type of consumer insight rooted in emotional intelligence
Wetware is defined as computer technology in which the brain is linked to, or used as a model for artificial systems, hence the name “wet” marketing
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Read more about Wet Marketing with BRANDthro on CMO.com
Data + Creativity = The Future of Marketing
There has never been a more exciting time to be a marketer. As the emotion economy continues to emerge, data-enabled creativity has reached an inflection point. We are in an age of digital and data transformation and the landscape has never been more complex. Learn from the world’s leading brand stewards in our Forbes column about how to transform challenges into opportunities that drive toward market leadership
Data + Creativity = The Future of Marketing
There has never been a more exciting time to be a marketer. As the emotion economy continues to emerge, data-enabled creativity has reached an inflection point. We are in an age of digital and data transformation and the landscape has never been more complex. Learn from the world’s leading brand stewards in our Forbes column about how to transform challenges into opportunities that drive toward market leadership
