The ultimate creative has given us permission to enter the second machine age
We are using a blend of neuroscience and emotion AI to generate a new type of consumer insight rooted in emotional intelligence
Why? Because personalized marketing is no longer enough
Our proprietary emotion AI driven, neural knowledge-base helps marketers:
- Identify opportunities for emotional white space and competitive advantage
- Keep pace with the increasing level of segmentation rigor required
- Connect language to primary and secondary emotions to go beyond sentiment analysis
- Develop data-enabled creative strategy that will emotionally engage the target and instigate action
- Benchmark success to begin to understand the economics of emotion
Wet Marketing™
Neuroscience Meets Emotion AI.
We are pioneering a new type of communications strategy called “Wet Marketing,” designed to help brands best navigate the new emotion driven economy
Wetware is defined as computer technology in which the brain is linked to, or used as a model for artificial systems, hence the name “wet” marketing
Latest News
BRANDthro is pleased to announce the arrival of Christopher DeSantis as Chief Growth Officer of the firm. Recognizing the future of Wet Marketing, + the need to add biometrics to the mix when exploring the possibility of neuroscience married with AI, Blue Kite Insight has united with BRANDthro to help clients explore the full potential of the economics of emotion
LEARN MORE ABOUT BLUE KITE HERE
Enter Your Email to schedule a call to assess your Brand’s Emotional Intelligence.
Watch + learn more about the power of emotional intelligence with BRANDthro live from AdWeek 2018
Data + Creativity = The Future of Marketing
There has never been a more exciting time to be a marketer. As the emotion economy continues to emerge, data-enabled creativity has reached an inflection point. We are in an age of digital and data transformation and the landscape has never been more complex. Learn from the world’s leading brand stewards in our Forbes column about how to transform challenges into opportunities that drive toward market leadership
Data + Creativity = The Future of Marketing
There has never been a more exciting time to be a marketer. As the emotion economy continues to emerge, data-enabled creativity has reached an inflection point. We are in an age of digital and data transformation and the landscape has never been more complex. Learn from the world’s leading brand stewards in our Forbes column about how to transform challenges into opportunities that drive toward market leadership
